When Snoop Dogg and Martha Stewart partner for a Super Bowl commercial: Drop a weed pun like it’s hot.

A different kind of bud got some big-game airtime on Sunday night when the crack-a-lackin’ duo touted T-Mobile and the phone carrier’s promotion of a plan that included taxes and fees in its pricing.

“It’s everything,” says Stewart, the home living products and media mogul, in a convo with her VH1 cooking show partner.

Snoop Dogg, the rapper and gangjapreneur, responds: “You might even say it’s all that and a bag of …” pausing to check his jacket pockets.

As Snoop searches, Stewart tries to finish his sentence by offering “purple, cushy throw pillows” or “herb-roasted lamb chops.”

Nah, Snoop was thinking…

“Greenery?” Stewart says, surrounded by bushes trimmed to resemble cooking utensils. “For your topiary garden.”

Nuh-uh.

“Pot?” (The cooking kind.)

“Can-of-bisque?” (Smooth, Martha.)

Though the mind was on the punny and the punny on the mind, the commercial was another example of the further mainstreaming of the cannabis industry, which continues to sit in illicit-licit limbo.

With California preparing for full legalization, labor unions are pushing for their piece of the billion-dollar pie. Researchers are hoping to learn more about what cannabis can do to address medical problems like acute pain. NFL players are pushing their leaders to accept the use of marijuana and take it off the league’s banned substances list. YouTube streamers are gaining big followings by talking about pot. At the same time, pot supporters are wondering what the Trump administration may do to push back against the growing legalization movement.

This article was first published at TheCannabist.co.